Les Balades Vertes
WAYFINDING · GRAPHIC DESIGN · BRAND IDENTITY
Les Balades Vertes is a cohesive visual system created for the three main public parks of Clichy, a dense urban commune northeast of Paris. The project gives the parks a shared identity while preserving each park's individual character — applying environmental graphic design principles to a community-centred urban context.
CHALLENGE
No shared identity
Three parks with no visual cohesion, no unified naming system, and no environmental graphics programme.
Community disconnect
A growing, multicultural population with limited connection to public green spaces and their civic value.
Environmental urgency
The project needed to communicate sustainability values and foster civic engagement with nature in an urban context.
PROJET SCOPE
3
parks unified under one system
5
design disciplines covered
115k
m² of green space addressed
%20.png)
Identity
& Wayfinding
The logo evolved through three distinct directions before landing on the final system. Early versions explored illustration-led marks, but these felt event-specific rather than institutional. The final system uses typography as structure — flush-left vertical stacking — with a single organic form anchoring each variant to its park. Each park receives its own version of the logo, adapted with its individual name while maintaining the cohesion of the shared visual system.
The identity extends into a full wayfinding programme:
welcome panels, totems, and regulation boards designed for
in-situ installation across all three parks. A custom pictogram set was developed to communicate park rules clearly and consistently, maintaining the system's visual language at every scale — from large-format environmental graphics down to the smallest wayfinding detail.
Signage
Brand applications
