Visual Identity
Besties Forever is a brand celebrating the unconditional bond between humans and their pets.
Besties Forever is a playful and heartwarming brand created to represent the deep emotional connection between people and their companion animals. The identity is designed for a pet-focused app and lifestyle concept, blending softness, joy, and trust.
The goal was to build a visual language that feels:
Friendly
Safe
Family-oriented
Emotionally warm
logo design
The logo system was developed to be:
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Simple yet expressive
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Adaptable for digital and print use
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Memorable for an app-based brand
The rounded shapes and soft outlines reinforce a sense of gentleness and accessibility.
color
palette
The palette is built around warm pastel tones, inspired by comfort, playfulness, and tenderness.
Key colors include:
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Soft coral (human warmth)
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Golden yellow (joy and optimism)
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Teal blue (trust and calm)
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Brown neutral (background balance)
Together, these tones create a welcoming and friendly atmosphere.
soft
coral
brown
neutral
golden
yellow
tea
blue
