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Visual Identity
Juno’s Womb is a fertility and assisted reproduction blog designed to support people navigating sensitive health journeys. This project bridges science and humanity through thoughtful design.
logo design
The symbol is inspired by the earliest stages of embryonic development.
Overlapping circles represent cells in formation, evoking growth, hope, and beginnings.
The identity is built around the idea of:
care + clarity + quiet optimism.
color
palette
The palette was chosen to feel:
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nurturing
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grounded
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gentle
Warm brown tones suggest stability, while soft neutrals bring lightness and calm.
This balance reflects both the medical and emotional sides of fertility journeys.
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